Category archives: Business

Every team needs creativity. It is not something just for artists, designers or planners – it is important for all kinds of jobs, since it improves productivity and helps to find alternative solutions for problems. But sometimes it is hard to think outside the box: there are too many things happening on a regular day, ...

Starting a business might be a struggle for some entrepreneurs. They face challenges like getting their first clients, making sales, profitability, paying employees and any others. But after some time, after passing those difficulties, when the company is doing well, may be a good idea to scale and grow a small business. However, how to ...

First time entrepreneurs may have a hard time hiring their first employees. There are several reasons for that: lack of experience on recruiting, not knowing what to look for in a candidate or even finding it hard to compete with market’s high salaries and benefits. So, how to hire for small business – especially if ...

Whether you own a business, work for a larger company or work as a freelancer or independent professional, working from a coworking space can offer you several benefits. Not only you can have a place to perform your professional activities, but you also get a community, networking possibilities, events and a proper space to meet ...

Companies must build their branding. It is important to be recognized and remembered by the audience - and, of course, having a strong brand will also help a business to grow.

The same happens with professionals - personal branding is also very relevant, especially for an entrepreneur. So if you are thinking about getting ...

If you are starting a business, you probably already know that you will need a brand to present your company to your future clients, partners, target audience and your market segment. But it is important to know that building a brand is not only about creating a logo and printing it to your business cards. ...

Managing teams is not always easy. Even when it is about a project, where everyone has the same goal, it is necessary to deal with very different ways of thinking – after all, people have very diverse personalities. But when it is about managing remote teams, the task could be a little trickier, since it ...

We are always mixing our professional and personal life – look at your smartphone: you probably have e-mails from your friends and from your company at the same device, possibly in the same app. Our daily activities seem easier if we can find everything in the same place, and sometimes we do not even realize ...

Being an entrepreneur is never easy – there are a lot of things to think, to plan and to do, all the time. There is no guarantee that your business is going to succeed, but there are certainly some things you can do and other that you shouldn’t do to increase your chances to achieve ...

The year is 2019 and let’s face it: it is almost impossible to have a successful business without a little help from the internet. All companies must have a digital marketing strategy – specially if the goal is to keep growing.

Digital marketing strategies offer several advantages, such as:

• It is totally measurable;
• It is ...