The year is 2019 and let’s face it: it is almost impossible to have a successful business without a little help from the internet. All companies must have a digital marketing strategy – specially if the goal is to keep growing.
Digital marketing strategies offer several advantages, such as:
- It is totally measurable;
- It is the most cost-effective way to market a business;
- You can target your ideal buyers;
- Not only for selling, but also for branding and engaging with customers.
But to ensure all those benefits – and keep your business growing -, it is necessary to keep your digital marketing strategy updated. Here are four tips to help you:
Create a content and SEO strategy
SEO (Search Engine Optimization) and creative content should walk together to show value to your customers and help them to find you on Google, Bing or any other search engine. Content can improve your brand reputation and be used to rank keywords that describe your business. However, use it carefully: your content should educate and aggregate value, not force your products or services.
Invest on inbound marketing and funnels
Now that you are creating quality content, it is a great idea to improve your digital marketing strategy using inbound marketing. The goal here is to use the knowledge that your brand can provide to generate leads that can be turned to customers. So, you can use educational materials to nurture your target audience and engage them to follow a funnel. In the end of this funnel, you may invite them to buy your product or service - and they are more likely to buy from a business that already helps them with free content than from other companies.
Improve your website
Your website deserves some attention – since sometimes it is the first contact of the customer with your brand. Besides SEO content, you should take a look to technical issues too: is your website following web development best-practices? Is it loading fast?
Also, if you want to guarantee that your customers will click on your offers, use the correct call-to-action. You don’t have to write “click here” – instead of doing that, you should use clear language in your CTA to encourage action. For example: “Download the eBook Now” or “Reserve your Seat”.
Follow digital marketing trends
Digital marketing is always evolving; to ensure that your digital marketing strategy is always up-to-date, would be good to pay close attention to the newest trends. For 2019, most digital marketing specialists predict that chatbots will be very important to interact with your audience and video ads will grow. How can you add these tools and strategies to your company?
And there you have it – four ways for you to improve your digital marketing strategy in 2019. Would you like to learn more about how you can grow your business, too? Take a look to the article we wrote about it.