The outlook for many companies will adopt a hybrid system that mixes office, home office and coworking. The home office will not be the only infrastructure trend, there will be a change from traditional offices to coworking spaces or a mixture of the three work models.
1. Employees Will Get to Decide Where to Work
The pandemic accelerated this trend because all companies were forced to rethink the work model, either by cost or the employees' experience.
Traditional companies are registering themselves with different coworking platforms so that their employees can schedule and monitor how many employees are using the space, and allow them to work coworking close to their homes.
The hybrid model will become more normal, because once people experience this possibility, it becomes a factor in hiring and retaining talent. The determining element of this transition will be the culture of each company. When we are in a normal work routine, that not yet is, a balance will arrive.
The report Spaces de Coworking Global Marketing Report2020-2030 published by The Business Research Company also predicts a downward performance and then recovery and growth. This year, a pandemic is expected to cause a 12.9% retraction in the world market (from $ 9.27 billion in 2019 to $ 8.24 billion in 2020). However, in 2023 it will reach US $ 11.52 billion. One of the consequences of the recession is the increase in entrepreneurship, which favors the search for collective spaces. In the coworking environment, they find other entrepreneurs with the same perceptions where there is an exchange of ideas and experiences.
2. A Workspace Experience Changes Your Professional Identity
A recent Harvard Business Review survey showing interesting new benefits on how coworking spaces interfere with your professional life.
The study revealed that flexible workspaces have the power to change your professional identity. Coworking is not just a chair and table (the space). There are a variety of resources that accompany coworking: culture, dynamism, aesthetics, creativity ... The experiences are different and mix in the same roof providing pleasant sensations. The search proposed for professionals: how do coworking cultures impact members' identities and associations.
What the Harvard Business Review Research Found
When publishing as discoveries, a Harvard Business Review explained: “At a basic, coworking is a service that simplifies a transaction of access and occupation of a workspace. However, it is also a social product that nurtures a sense of belonging to its members.
The proven research shows that:
For companies:Coworking helps companies make a positive impression on customers;
For startups: they feel legitimate, jurors and professionals.
For employees:they feel valued and credibility at work
Beside these benefits for professional identity, company identity and belonging, coworking also brings economic benefits. The traditional lease agreement brings a lot of stress - especially for startups or entrepreneurs who don't really know who their staff will be in one, three or five years.
Coworking and entrepreneurship are always together.
3. Much More Flexible Options In Space and Value
Coworkers are adopting a flexible conscience in their environment that seeks alternatives for companies and entrepreneurs. In this way, with less bureaucracy for the use of spaces, lower prices and, mainly, many options for customers to choose the best form of payment and use of coworking, these environments are seen differently and will be sought to resume the economy.
Recalling also that even with social isolation at the moment, we are sociable beings and therefore there will be an intensification of the need for more face-to-face relationships in the near future.
